Sexualization of women in advertising

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The exploitation of women in mass media is the use or portrayal of women in mass media such as television, film and advertising to increase the appeal of media or a product to the detriment of, or without regard to, the interests of the women portrayed, or women in general. This process includes the presentation of women as sexual objects and the setting of standards of beauty that women are expected to reflect. The most often criticized aspect of the use of women in mass media is sexual objectificationbut dismemberment can be a part of the objectification as well.

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Since the creation of brands, products, and market, advertising has been used as an integral part of promotion. Based off the definition of what an advertisement is, one could say that advertising is the art of promoting a product or service in any form of media. Without a doubt, advertising is inherently a good thing.

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Elipsis Malaysia servicing head A. Ashvin said even those who were critical of this practice did not get a 'rise' when looking at 'normal' images of women. Advertisements need to look presentable as it has to be appealing to everyone," he said.

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Academic studies can be fascinating So we decided to strip away all of the scientific jargon and break them down for you. It's estimated that people see up to 5, ads a daymany of which depict women in sexually objectifying ways. There are egregious examples, like those infamous Carl's Jr.

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Between and there was relatively little change in how women were represented in advertising, and in the last nine months progress has still been slow. Earlier in the year at the Cannes Lions Festival of Creativity, the duo presented data focused on gender representation in ads between and Men were four times as likely to appear in ads as women and received seven times more speaking time than women.

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My shock and disgust were immediate. It was astounding that something such an obvious sexual innuendo could make it out of a corporate o ffice, or that the company would even want this sort of publicity. However, my surprise did not last long.

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This will not post anything on Facebook or anywhere else. How many times have you wondered what product a particular ad is trying to advertise? Quite often I believe.

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There are many food and alcohol advertisements that feature women in an objectified way. Unfortunately, sex sells. These points will be discussed in detail in the posts to come.

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Since the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. In many respects, the problem has escalated. With the proliferation of photo retouching software, women's bodies are not just flawless, they are anatomically impossible.

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